Wayfinder
Property audit
First, make sure Wayfinder is checking the right property. Then we verify where to send the report.
Step 1 of 5
Loading audit workflow
Wayfinder
Property audit
First, make sure Wayfinder is checking the right property. Then we verify where to send the report.
Step 1 of 5
Loading audit workflow
Wayfinder Chief Marketing Officer
This page explains the service details that live outside the four-page audit: workflow, plan options, onboarding, and add-ons.
Primary path
Start with one focused campaign.
Best fit when the owner wants finished marketing, not another analysis document.
Book reviewWorkflow
Recommend
Use the audit, Airbtics comps, calendar gaps, and owner goals to choose the first move.
Approve
Owner approves the angle, voice, offer, and publishing direction before production starts.
Produce
Wayfinder creates the campaign assets: social, email, SEO copy, listing updates, and direct-site content.
Deploy
Publishing is coordinated across marketplace listings, direct site, email, social, and search content.
Learn
Performance signals and booking gaps guide the next recommendation.
Plan options
Campaign subscription
Ongoing recommendations, owner-approved production, publishing support, and performance review for properties ready to build direct demand.
Direct booking foundation
SEO-ready property page, clearer direct-booking calls to action, guest capture, and stronger local authority signals.
Review call
Walk through the audit with Wayfinder and choose which recommendation should become the first campaign.
Onboarding
Align with a Wayfinder specialist.
Confirm the property goal, booking calendar, voice, owner approvals, and first revenue lever.
Launch the first approved campaign.
Wayfinder builds the offer, copy, creative, and publishing plan for owner review.
Build the feedback loop.
Booking gaps, channel response, and guest signals shape the next campaign recommendation.
Add-ons
Direct booking site
Property page, conversion copy, local trust signals, and direct-booking calls to action.
Coordinated promotions
A single offer story across Airbnb, VRBO, Booking.com, direct site, social, and email.
Google Ads option
Paid search management can be added when the organic foundation is ready.
Next step
Start with the recommendation, approve the direction, and let Wayfinder produce the work.